adapting to a digital world
embracing the inbound approach
What do we mean by Inbound? To put it simply, it’s a reaction to the changing desires of today’s consumers and workers. The idea is to get the customer or potential employee to come to you rather than going to them. Instead of putting up a billboard that will only appeal to a fraction of its viewers, an Inbound approach will put out content already being searched for by the people you're looking to attract.
Because of the focus on bringing qualified customers and workers to your business, Inbound requires a much smaller investment than traditional advertising channels. It’s also a more wholesome approach to getting a person’s attention; instead of stealing it with tricky advertising techniques, the idea is to provide them with information that contains value and relevance. At the end of the day, the goal is to engage with a smaller audience of more interested and impressed customers.
creating value from scratch
Why write content?
Though it may seem like extra work, creating original content for your website is one of the best things you can do to provide value to a new customer or potential employee. They’ve taken to the internet to find what they need, and if you want to engage with them, you have to give them what they’re looking for. Whether it’s a timely blog post or a sheet of helpful tips, those visitors will remember where they got the information they needed. More often than not, they’ll be back for another visit.
Additionally, more content means better searchability online. Google ranks websites based on a number of variables, the most important of which are the presence of keywords and quality of content. Creating original content provides the dual opportunity to use targeted keywords while also creating quality content.
- More quality content = Higher web rankings
- Higher web rankings = More site visits
- More site visits = More customers
- More customers = Growth
Want even more answers to your digital marketing questions?