Exposure and Optimization

THE FUTURE OF WORKFORCE DEVELOPMENT

OPTIMIZATION IS KEY

WHAT IF WE DON'T GET ANY SALES FROM OUR SITE?

If you aren’t currently getting any sales from your site, it doesn’t mean you never will. More often than not, it’s an issue of visibility.

In redesigning a site and filling it with valuable content related to your field, you’re exponentially increasing the searchability of your content. The easier it is to find, the more page views you’ll get. If your site is in a good place, a portion page views will turn into sales.

WHAT IF WE'RE NOT LOOKING FOR NEW CUSTOMERS?

Many companies are doing just fine without constantly seeking out new customers, and that’s great. However, a website is about much more than just finding new clients. It can:

  • Inform existing clients about new offers or products they didn’t know about.
  • Provide information to skilled workers who are considering applying for a job.
  • Help a business establish a healthy web presence so that they don’t have to start from square one if they decide to seek out customers online in the future.

Creating a good web presence doesn’t happen overnight, and neither does finding customers. Laying the groundwork now ensures smoother changes over time.

Want to test the strength of your web presence?

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IMPROVING SEARCHABILITY

ISN'T MY SITE ALREADY FUNCTIONAL?

There’s a big difference between fully functional and fully optimized. A “perfect” site from eight years ago would be considered outdated by today’s standards. Constantly evolving design and layout trends, paired with a continually updated Google ranking system, make for an extremely quick turnover on what is considered an effective site.

Having a good-looking site isn’t the only reason to keep up with the changes; the rising standards for web design also come with incredibly helpful sales tools, such as more in-depth data analysis and the ability to track who is looking at what on your site. By staying up to date with standard practices, a savvy company is also staying ahead of the game by collecting the most accurate and modern information about their clientele.

WHY PAY SOMEONE WHO DOESN'T WORK IN OUR COMPANY?

Some companies thrive with an in-house marketing team. For others, it’s not a reasonable expenditure. Effectively creating, hosting, and maintaining a website can be a lot of work, and it’s not usually a job that can be done by a single person. It requires a team of experts specializing in different aspects of the process.

Many companies opt to work with a marketing agency because they can accomplish the task at hand without needing to hire an entire department of workers to accomplish the same task.

Click below for more answers to your digital marketing questions!

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